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HFG Trust Acquires Prime Wealth Management


To Our HFG Trust Family,

I am pleased to announce the exciting news that our geographic base has expanded with the acquisition of Prime Wealth Management (PWM). An investment advisory firm founded by Rick Prime, CFP®, PWM has offices located in Berkeley, CA, and Roseburg, OR.

For over thirty-five years, our team has focused on taking care of families, businesses, and non-profit organizations in our local community, helping them identify and attain their own version of financial prosperity. What has developed from this journey is a strong conviction in the delivery of fiduciary financial services, an undeniable passion for client-centered advice, an evidence-based approach to portfolio construction, and a devotion to the client service experience.

Over the last five years, we have felt an unrelenting desire to help more people around the country. To do this meant that we needed to expand our geographical footprint and unite likeminded advisors when the opportunity presented itself. This partnership with Prime Wealth Management is a major step toward accomplishing that goal. In midst of this growth, however, our core values will remain unchanged. We will continue to build a holistic financial services company with the mission of becoming an industry leader not in profitability or revenue growth, but in client satisfaction and experience.

Beyond expanding our market presence, one of the major advantages of growth is the opportunity to leverage the skillsets of those who join our team. Rick Prime is the founder of PWM and has worked hand in hand with business owners and goal-oriented families to achieve financial prosperity as a successful practicing advisor for over twenty years. His practice is supported heavily by Caroline Bettendorf, an expert in financial planning and client servicing, and together they have built a fiduciary practice centered on putting their clients’ interest first. We know they will add their vast experience and knowledge to our existing advisory, planning, and service teams. On the same note, we aim to add value and streamline the financial management experience for our clients in Berkeley and Roseburg with our trust and private banking services. After all, the whole is greater than the sum of its parts, and a great partnership is one that is mutually beneficial.

Below is a summary of the key points from this announcement:

1 | Our company will remain headquartered in Kennewick, WA while maintaining satellite offices in Berkeley and Roseburg that we hope to expand over time.

2 | Our company will manage over $1B of assets after this acquisition, which illustrates the growing responsibility our firm has in taking care of our clients’ wealth – a responsibility we do not take lightly.

3 | We will continue to look for new ways to help clients reach their financial goals. Trust services and private banking will be offered to other markets but will be provided through our Kennewick headquarters. Together, the client experience should be seamless and unified.

This announcement is the culmination of many years of hard work combined with a vision crafted by our Director and Founder, Ty Haberling, CFP®. His determination and passion for helping others continues to inspire our team to innovate so you can be confident in the financial partner you have selected.

Thank you for your continued trust in our work, and we look to seeing you in our offices again soon.


William Wang, CFP®
Managing Director, HFG Trust


This memorandum expresses the views of the author as of the date indicated and such views are subject to change without notice. Community First Bank, HFG Trust, and HFG Advisors have no duty or obligation to update the information contained herein. Further, Community First Bank, HFG Trust, and HFG Advisors make no representation, and it should not be assumed that past investment performance is an indication of future results. Moreover, wherever there is potential profit there is possibility of loss. This memorandum is being made available for educational purposes only and should not be used for any other purpose. The information contained herein does not constitute and should not be construed as an offering of advisory services, banking services, or an offer to sell or solicit and securities or related financial instruments in any jurisdiction. Certain information contained herein concerning economic trends and performance is based on or derived from information provided by independent third-party sources. Community First Bank, HFG Trust, and HFG Advisors believes that the sources from which such information has been obtained are reliable; however, it cannot guarantee the accuracy of such information and has not independently verified the accuracy or completeness of such information or the assumptions on which such information is based. This memorandum, included the information contained herein, may not be copied, reproduced, republished, or posted in any form without the prior written consent of Community First Bank and/or HFG Trust and/or HFG Advisors. HFG Advisors, Inc, is a wholly owned subsidiary of HFG Trust, LLC. HFG Trust, LLC is a Washington state-registered Trust company and wholly owned subsidiary of Community First Bank.